Mission Podcast

The Carmel Mission’s Revolutionary Podcast Brings School Kids Closer to California History.

If you’re in a California public school, you know that fourth grade is “Mission Time.”

Carmel recently became the first of California’s 21 missions to create a podcast. Podcasts are videos or radio-like files that can be downloaded from the Internet for playback on MP3 players. (Apple’s iPod is an example of an MP3 player.)

Carmel’s video podcast is available for free on the city’s travel Website (www.carmelcalifornia.com). It contains vintage photos and a colorful narrative tracing the Carmel Mission’s 236-year history.

The mission podcast takes viewers back some 240 years to a time when Carmel was a vital religious center rather than a world-famous tourist destination. Founded in 1771, Carmel became headquarters for California’s 21 missions, and was home to their founder, Father Junipero Serra. At one point, the mission was like a small, selfsufficient city unto itself, with several thousand people living on the premises.

The Carmel Mission still functions as a thriving parish and school. It contains what is thought to be California’s first library, as well as the famous Serra monument and a statue that was on the altar when the mission first opened its doors. In all, there are fives museums on the mission’s grounds.

The priests who populated the mission two centuries ago lived famously spartan lives, sleeping in small cells furnished with nothing but a cot, a desk and a candle. While they probably would have thought an MP3 player an extravagance, the new podcast will be welcome news to the 100 millionong iPod nation that is revolutionizing the way learning and travel are done in the 21st century.

“The iPod is becoming a cultural norm, much like the Walkman once was,” says Jeff Burghardt, whose Anda-Burghardt Advertising created the Carmel podcast. “It’s not at all uncommon to see someone walking through a tourist destination with their earbuds in, listening to audio tours or regional music, or looking at downloaded maps.”

“The mission’s podcast builds a bridge to visitors in a way that’s consistent with how folks are getting their information these days.”

The Carmel Mission podcast can be downloaded by visiting www.carmelcalifornia.com. A printable outline of the video script with associated pictures is also available on the website.